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Posts in: March, 2020

Donald Trump

These last weeks, Mr Trump is not talking about coronavirus anymore. Now he is talking about the Chinese virus, or the Chinese coronavirus. This small change will have huge consequences.

One of the most important aspects of Chinese culture is Face. It’s difficult to translate because we don’t have this concept in western culture, and some people mistakenly simplify by translating

coronavirus_cover_colour_change_600

Imagine for a moment that we turn all our attention to COMMON flu (yes, our old well known friend): News outlets begin counting all infected, one by one, and all dead, and keep track on front pages. Social media amplifies and exaggerates the news. Citizens get worried. Governments react and cancel trade shows, football games, shut down entire regions….

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